MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

[Roll Up Your Sleeves] How Did Branded Merch Become So Hot? (And How Can B2B Harness Its Power?)

Day 2 - October 14 - 9:25 am to 10:10 am

Pass Type: All Access Pass, Conference Only Pass

UPS partners with fashion designer Ugo Mozie to design a branded merch collection. White Castle partners with famed designer Telfar Clemens to design their staff uniforms and merch.

There’s a weird revolution happening right under your nose involving big brands and merch: Hulu, Netflix, KFC, Chipotle, Ritz Carlton, Fortnite. Big brand collabs like Bieber + Dunkin. (That’s just the shortlist).

And it’s not just brands. Authors like Salley Rooney and Huraki Murakami and even gazillionaires like Elon Musk are revolutionizing the way the world uses merch. Forbes even published an article, “If You Notice Branded Merch Everywhere, You Are Not Alone—Here Is Why.”

In this session, Bobby Lehew will share how the explosive interest in branded merch is shaping a very democratic and revolutionary experience. Plus, how B2B brands can avoid brandfill and create conscientious, sustainable campaigns that work, turning an ordinary product that anyone can get into an extraordinary experience that no one else can emulate.

You’ll learn:

  • How to avoid contributing to landfill (brandfill) and how to buy conscientiously
  • How to use branded merch as a press release, instigator, and provocateur
  • How to use merch to create cult-like fervor in brand followers
  • How to view merch as an emotional connection point

Roll Up Your Sleeves sessions give you a hyper-focused, deep dive into a specific task. You’ll walk away with a step-by-step action plan—making you instantly more capable when you get back to your office. Come prepared to participate and to get it done! (Note: Actually rolling up your sleeves is optional.)

Speaker

Bobby Lehew

Chief Content Officer
commonsku

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap
MarketingProfs B2B Forum

*IN-PERSON Terms and Conditions 

*IN-PERSON Health & Safety

*IN-PERSON & Online Code of Conduct

*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

To learn more about applying your learning to AMA certification or to claim your credits, click here.

Keep Building Momentum

Join the MarketingProfs Newsletter for news, updates & more...

Sign Up
CONTACT: events@marketingprofs.com | (866) 557-9625