MarketingProfs B2B Forum 2023

Clean Up Your Language

October 6 - 12:40pm to 1:25pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type: Concurrent Session

Session Topic: Strategy and Planning


Every day as marketers, we employ marketing language. However, unlike accounting or finance, marketing language lacks standardization. Consequently, we can lose not only efficiency, but also respect. Our language must resonate with our audiences and our C-suite, as they hold the power to either boost or harm our marketing efforts. Join MarketingProfs founder and CEO to discover why standardizing your language is essential—not only to clear, concise marketing, but also to gaining credibility with folks in the C-suite.

In this session, you’ll learn how to:

  • Standardize the words you use in your marketing
  • Advocate for extra resources to support your marketing efforts
  • Gain more recognition and respect from your C-Suite

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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