Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning
Every day as marketers, we employ marketing language. However, unlike accounting or finance, marketing language lacks standardization. Consequently, we can lose not only efficiency, but also respect. Our language must resonate with our audiences and our C-suite, as they hold the power to either boost or harm our marketing efforts. Join MarketingProfs founder and CEO to discover why standardizing your language is essential—not only to clear, concise marketing, but also to gaining credibility with folks in the C-suite.
In this session, you’ll learn how to: