You may have noticed a problem with the age-old “problem/solution” formula for driving action from your messages and marketing: it doesn’t always work! That’s a big issue when your job, and maybe even your business, depends on your content converting customers and clients. Unfortunately, presenting *only* the audience’s problem and your solution misses an important fact about them: your audiences aren’t rational decision-makers, they’re rationalizing decision-makers. In this keynote/session, learn to use a simple structure that creates both the logical and emotional transformation you need for content that creates long-term change.
*2023 IN-PERSON Terms, Conditions, and Cancellation Policy
*2023 IN-PERSON 2023 Health & Safety
*2023 IN-PERSON & Online Code of Conduct
Join the MarketingProfs Newsletter for news, updates & more...Sign Up
MarketingProfs B2B Forum © 2007-2023 MARKETINGPROFS LLC