MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Closing Keynote: What’s Missing From Your Message

You may have noticed a problem with the age-old “problem/solution” formula for driving action from your messages and marketing: it doesn’t always work! That’s a big issue when your job, and maybe even your business, depends on your content converting customers and clients. Unfortunately, presenting *only* the audience’s problem and your solution misses an important fact about them: your audiences aren’t rational decision-makers, they’re rationalizing decision-makers. In this keynote/session, learn to use a simple structure that creates both the logical and emotional transformation you need for content that creates long-term change.

You’ll learn:

  • Three critical message components that lead your audiences to action
  • How to use those elements to make any message more powerful (and diagnose what might be missing)
  • How to adapt those elements for any content or messages, no matter the location or length

Speaker

Tamsen Webster

Tamsen Webster

Founder & Chief Message Strategist
Find The Red Thread

Sponsors That Change the Game

Title

Knak

Platinum

BrandMaker
Printfection
Terminus
Validity
Vidyard

Gold

Act-On
Cvent
Litmus
MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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