Contagiously Exciting Copy: How to Stop Faking It and Start Feeling It

Here’s the truth: if YOU’RE feeling “meh” about your copy, your audience will feel the same. That spark of excitement is still in there somewhere…but it’s buried under bland nothingness, marketing speak, and total disengagement with how you actually want your customers to feel.

If your copy is falling flat—and your inspiration’s been stomped out harder than a campground hoedown—then it’s time to make like your withholding mother and weaponize your feelings. Join this interactive, energetic, slightly profane session to discover how to create contagiously exciting copy that makes customers hang on your every word.

In this session, you’ll:

• Learn when, why, and how to inject frustration, skepticism, and four other emotions into your copy
• Discover how to use hope as an on-ramp to excitement
• Give yourself permission to have more fun…so your audience does, too