MarketingProfs B2B Forum 2021

Content for Customer Experience Workshop

Your customers have a problem. And they’re going to research different solutions before ever talking with a sales team — yours or anyone else’s. It’s during this research phase that they’ll decide if your company can solve that problem. Does your content speak to their concerns, answer their questions, and move your customers from “curious” to “converted?”

Jeannie Walters, customer experience expert and popular LinkedIn Learning course creator, would like you to build a great experience around your content. This is your opportunity to work directly with Jeannie to map your customer’s journey and discover what content to provide your customers for their every step. This MarketingProfs workshop is interactive and hands-on (so you’ll need a working webcam and microphone). And the workshop includes an online e-learning platform, a workbook to use during the interactive event, and a short-and-sweet cheat sheet—all designed to give you real-world results.

Workshop Objectives

  • Understand the trends driving customer research and how to use those trends to promote your own offerings
  • Discover how to best use data from—and about—your customer base 
  • Know when to use “micromapping” to address unique customer inquiries (so your customers don’t get stuck along their journey)
  • Get a simple strategy you can use ASAP to evaluate and act on customer feedback

Who Should Attend

  • Creators who sometimes feel stuck when creating customer-facing content
  • Marketing teams using high-quality content to attract new customers
  • Writers who want their content to provide value 
  • Marketers who use content to build trust and authority

Why You Should Attend

  • You don’t have a Customer Journey Map yet (and know how useful it would be for your team and your customers)
  • To improve your existing content structure so your clients have a clear understanding of your solution/s
  • You want help figuring out what information your market wants (so you can give them the right information at the right time)
  • Get an actionable workbook, a handy infographic covering the workshop’s main points, and a digital quiz to bring it all home

**This live event will not be recorded for viewing at a later date—so you won’t want to miss it!


Jeannie Walters

Jeannie Walters

CEO and Founder
Experience Investigators

Sponsors That Change the Game






Big Marker
MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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