Date: Wednesday, April 20
Time: 11:00am-4:00pm ET
Total Length: Approximately 4 hours of content + breaks = 5 hours
Where: Zoom
Price: $595 or $395 as add-on to B2B Forum pass (only 50 seats available)
Register here for this workshop or register for all three workshops here. Contact support@marketingprofs.com if you need assistance with your registration.
This live event will not be recorded for viewing at a later date—so you won’t want to miss it!
Overview:
Your customers have a problem. And they’re going to research different solutions before ever talking with a sales team — yours or anyone else’s. It’s during this research phase that they’ll decide if your company can solve that problem. Does your content speak to their concerns, answer their questions, and move your customers from “curious” to “converted?”
Jeannie Walters, customer experience expert and popular course creator, would like you to build a great experience around your content. This is your opportunity to work directly with Jeannie to map your customer’s journey and discover what content to provide your customers for their every step.
MarketingProfs’ workshops are live and interactive, so have your mic and camera ready. Plus, this workshop includes companion e-learning, a workbook filled with interactive exercises, and other takeaways—all designed to enhance your understanding and give you real-world results.
Workshop Objectives
- Understand the trends driving customer research and how to use those trends to promote your own offerings
- Discover how to best use data from—and about—your customer base
- Know when to use “micromapping” to address unique customer inquiries (so your customers don’t get stuck along their journey)
- Get a simple strategy you can use ASAP to evaluate and act on customer feedback
Who Should Attend
- Creators who sometimes feel stuck when creating customer-facing content
- Marketing teams using high-quality content to attract new customers
- Writers who want their content to provide value
- Marketers who use content to build trust and authority
Why You Should Attend
- You don’t have a Customer Journey Map yet (and know how useful it would be for your team and your customers)
- To improve your existing content structure so your clients have a clear understanding of your solution/s
- You want help figuring out what information your market wants (so you can give them the right information at the right time)
- Get an actionable workbook, a handy infographic covering the workshop’s main points, and a digital quiz to bring it all home
This live event will not be recorded for viewing at a later date—so you won’t want to miss it!
