MarketingProfs B2B Forum 2023

Using Content Marketing and SEO to Fill Your Pipeline

Workshop Day - October 4 - 9:00am to 3:30pm

Pass Type: All Access Pass

Session Type: Workshop

Session Topic: Content Marketing

Date: October 4, 2023
Time: 9:00am-3:30pm ET (hour lunch break)
Price: Included with an All-Access Pass

Drive B2B leads with content marketing and SEO—from the first click to the final conversion.

This is a practical, hands-on overview of the most effective and modern B2B content marketing methods. You’ll discover how to attract visitors through content strategy and search engine optimization (the cheese), and how to convert those visitors through trust and conversion optimization (the mousetrap).

Bait a better content mousetrap with veteran B2B marketer and instructor Andy Crestodina. Soon you’ll have a full pipeline with content that captivates and converts.

In this full-day workshop, you’ll learn:

  • How to create a content strategy—topics, formats, and promotion channels—that works for your company
  • The most effective types of content you can use to attract and convert leads
  • How to weigh different search ranking factors to get more eyes on your content
  • Today’s best practices for digital content and influencer collaboration
  • How to convert visitors into leads by aligning your content with website visitor psychology

What’s included:

  • Five hours of in-person interaction with instructor Andy Crestodina
  • Individual hands-on exercises, group activities, and peer discussion
  • A comprehensive workbook filled with in-class activities and most important takeaways

You should attend if you:

  • Have five or more years of content marketing experience
  • Want to make a measurable impact on inbound lead generation through a proven content-based SEO approach
  • Are a content marketing or SEO content tactician looking to grow into a content strategist, or are currently a strategist who wants to hone your skills further
  • Enjoy networking with other marketers and brainstorming new ideas about attracting and converting leads through SEO and content
  • Learn through actionable instruction, hands-on exercises, and peer discussions

This is a LIVE, in-person workshop and will not be recorded or streamed.

Sorry, we do not provide workshop slides for this workshop as a handout; you can find the key takeaways and instructions in the workshop workbook.

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