MarketingProfs B2B Forum 2023

Exactly How B2B Marketers Earn Trust: Evidence-Based Content

Day 2 - October 14 - 8:30am to 9:15am

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type:

Session Topic: Content Marketing, Customer Experience


B2B marketers make lots of claims, but we rarely share adequate proof to validate them. The right, evidence-based content can be a major differentiator in a sea of “we’re the best because we said so” B2B marketing. In this session, Melanie will share what specific types of content you should use to corroborate your claims, demonstrate your value, and educate your audience on all of the differentiators that are most important to your business and brand.

You’ll learn:

  • The importance of using content as evidence for B2B marketing claims

  • How content can help you build audience trust

  • Three key types of content you should be using as evidence in your marketing

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