MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Exactly How B2B Marketers Earn Trust: Evidence-Based Content

Day 2 - October 14 - 8:30 am to 9:15 am

Pass Type: All Access Pass, Conference Only Pass, Live Stream Pass

B2B marketers make lots of claims, but we rarely share adequate proof to validate them. The right, evidence-based content can be a major differentiator in a sea of “we’re the best because we said so” B2B marketing. In this session, Melanie will share what specific types of content you should use to corroborate your claims, demonstrate your value, and educate your audience on all of the differentiators that are most important to your business and brand.

You’ll learn:

  • The importance of using content as evidence for B2B marketing claims

  • The types of marketing and business claims that need the most evidence

  • Three key types of content you should be using as evidence in your marketing


Melanie Deziel

Melanie Deziel

Speaker, Author, and Co-Founder
The Convoy

Sponsors That Change the Game







Media Partners

Rep Cap
MarketingProfs B2B Forum

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*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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