Exactly How B2B Marketers Earn Trust: Evidence-Based Content

B2B marketers make lots of claims, but we rarely share adequate proof to validate them. The right, evidence-based content can be a major differentiator in a sea of “we’re the best because we said so” B2B marketing. In this session, Melanie will share what specific types of content you should use to corroborate your claims, demonstrate your value, and educate your audience on all of the differentiators that are most important to your business and brand.

You’ll learn:

• The importance of using content as evidence for B2B marketing claims

• How content can help you build audience trust

• Three key types of content you should be using as evidence in your marketing

Speaker

Melanie Deziel

Speaker, Author, and Co-Founder
The Convoy