Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Topic: Branding, Content Marketing
How many times have you been SO excited about a campaign only to receive creative that looks more like an ad for a bank in 1982 than that sweet Chewy campaign that inspired you?
Don’t let the creative process get you down! There’s a way to better communicate your amazing vision and see it come to fruition.
Join the super entertaining Bryan Smith to learn how a well-crafted creative brief can make all the difference! You’ll learn how to write them well, and how to leverage them to inspire creative excellence. Most importantly, you’ll discover how to use the brief during the creative evaluation process to drive productive, helpful and targeted feedback… ultimately reducing the endless rounds of feedback and revision.