MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Creative Briefs Are Your Friend: Streamlining the Creative Process

Day 2 - October 14 - 3:00 pm to 3:45 pm

Pass Type: All Access Pass, Conference Only Pass, Live Stream Pass

How many times have you been SO excited about a campaign only to receive creative that looks more like an ad for a bank in 1982 than that sweet Chewy campaign that inspired you?

Don’t let the creative process get you down! There’s a way to better communicate your amazing vision and see it come to fruition.

Join the super entertaining Bryan Smith to learn how a well-crafted creative brief can make all the difference! You’ll learn how to write them well, and how to leverage them to inspire creative excellence. Most importantly, you’ll discover how to use the brief during the creative evaluation process to drive productive, helpful and targeted feedback… ultimately reducing the endless rounds of feedback and revision.

You’ll learn:

  • How to write better briefs
  • How to use briefs to inspire creative
  • How to use briefs to deliver effective feedback


Bryan Smith

Director of Marketing
Loop & Tie

Sponsors That Change the Game







Media Partners

Rep Cap
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