The Steps to a Credible and Defensible Market Position

The first step to brand success? Understanding what makes your brand unique.

If you want to rise above the competition, you won’t want to miss this session with positioning expert, Allen Weiss. You’ll discover the steps you need to take to position your product or service in your market — in a way that is credible and defensible.

Allen will walk you through a B2B case study that illustrates how these steps were used by a major player in the semiconductor industry. Along the way you’ll learn about the importance of perceptual maps, segmentation, positioning statements, benefits, core competencies, and much more.

You have positioning questions: come to this session for all the answers.

You’ll learn:

• How to position yourself today and in the future
• What the market really wants
• How to make sure your position is defensible against competitors