MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

The Steps to a Credible and Defensible Market Position

Day 2 - October 14 - 9:25 am to 10:10 am

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

The first step to brand success? Understanding what makes your brand unique.

If you want to rise above the competition, you won’t want to miss this session with positioning expert, Allen Weiss. You’ll discover the steps you need to take to position your product or service in your market — in a way that is credible and defensible.

Allen will walk you through a B2B case study that illustrates how these steps were used by a major player in the semiconductor industry. Along the way you’ll learn about the importance of perceptual maps, segmentation, positioning statements, benefits, core competencies, and much more.

You have positioning questions: come to this session for all the answers.

You’ll learn:

  • How to position yourself today and in the future
  • What the market really wants
  • How to make sure your position is defensible against competitors

Speaker

Allen Weiss

Founder and CEO
MarketingProfs

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*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

To learn more about applying your learning to AMA certification or to claim your credits, click here.

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