MarketingProfs B2B Forum 2023

The Steps to a Credible and Defensible Market Position

Day 2 - October 14 - 9:25am to 10:10am

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type:

Session Topic: Branding, Strategy and Planning


The first step to brand success? Understanding what makes your brand unique.

If you want to rise above the competition, you won’t want to miss this session with positioning expert, Allen Weiss. You’ll discover the steps you need to take to position your product or service in your market — in a way that is credible and defensible.

Allen will walk you through a B2B case study that illustrates how these steps were used by a major player in the semiconductor industry. Along the way you’ll learn about the importance of perceptual maps, segmentation, positioning statements, benefits, core competencies, and much more.

You have positioning questions: come to this session for all the answers.

You’ll learn:

  • How to position yourself today and in the future
  • What the market really wants
  • How to make sure your position is defensible against competitors

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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