Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Topic: Metrics and Measurement
You’ve heard that Google Analytics is going through a major upgrade. Starting July 1, 2023, you won’t be able to use the current GA tool you’ve come to rely on.
So how do marketers begin to prepare for this shift? How are you going to access the information you need from Google Analytics going forward as the world evolves to GA4 (and your favorite GA shortcuts go away?) And: How do you ignore the GA4 bits you don’t need?
In this session, Janet Driscoll Miller is your therapist and counselor. She will ease your anxiety and help you find the exact information you’ll need as a B2B marketer… and help you decide what to ignore.