MarketingProfs B2B Forum 2023

Non-Techy Marketer’s Guide to GA4: What You Really Need to Know

Day 1 - October 13 - 11:55am to 12:40pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type:

Session Topic: Metrics and Measurement


You’ve heard that Google Analytics is going through a major upgrade. Starting July 1, 2023, you won’t be able to use the current GA tool you’ve come to rely on.

So how do marketers begin to prepare for this shift? How are you going to access the information you need from Google Analytics going forward as the world evolves to GA4 (and your favorite GA shortcuts go away?) And: How do you ignore the GA4 bits you don’t need?

In this session, Janet Driscoll Miller is your therapist and counselor. She will ease your anxiety and help you find the exact information you’ll need as a B2B marketer… and help you decide what to ignore.

You’ll learn:

  • How to introduce and get everyone on board with the opportunities of GA4 – from the tech-savvy to the tech-averse people on your team
  • How to navigate GA4 as a novice: Where key marketing information resides exactly; how to get there quickly and easily
  • How to speak the language of your tech team to ensure GA4 is in place and tracking (and so you can understand the results!)
  • How and when to migrate to GA4: Determining a date when the team will move to GA4 as its primary source of truth for marketing data; archiving historical data so you can access key marketing data in the future

Janet Driscoll Miller

President and CEO
Marketing Mojo

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