MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Non-Techy Marketer’s Guide to GA4: What You Really Need to Know

Day 1 - October 13 - 11:55 am to 12:40 pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

You’ve heard that Google Analytics is going through a major upgrade. Starting July 1, 2023, you won’t be able to use the current GA tool you’ve come to rely on.

So how do marketers begin to prepare for this shift? How are you going to access the information you need from Google Analytics going forward as the world evolves to GA4 (and your favorite GA shortcuts go away?) And: How do you ignore the GA4 bits you don’t need?

In this session, Janet Driscoll Miller is your therapist and counselor. She will ease your anxiety and help you find the exact information you’ll need as a B2B marketer… and help you decide what to ignore.

You’ll learn:

  • How to introduce and get everyone on board with the opportunities of GA4 – from the tech-savvy to the tech-averse people on your team
  • How to navigate GA4 as a novice: Where key marketing information resides exactly; how to get there quickly and easily
  • How to speak the language of your tech team to ensure GA4 is in place and tracking (and so you can understand the results!)
  • How and when to migrate to GA4: Determining a date when the team will move to GA4 as its primary source of truth for marketing data; archiving historical data so you can access key marketing data in the future

Speaker

Janet Driscoll Miller

President and CEO
Marketing Mojo

Sponsors That Change the Game

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Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
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MarketingProfs B2B Forum

*IN-PERSON Terms and Conditions 

*IN-PERSON Health & Safety

*IN-PERSON & Online Code of Conduct

*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

To learn more about applying your learning to AMA certification or to claim your credits, click here.

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