MarketingProfs B2B Forum 2023

Keynote—Dawn of the Next-Gen B2B Marketer with Paul Roetzer

Day 1 - October 13 - 1:15pm to 1:55pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type: Keynote

Session Topic: Customer Experience, Demand Generation, Strategy and Planning


As artificial intelligence advances what’s possible with technology, a next generation of marketers is emerging. These professionals aren’t defined as next-gen because of age, but rather their approach to embracing change and applying smarter (i.e. AI-powered) technologies.

In this keynote, Paul Roetzer, Marketing AI Institute founder and CEO, lays out the vision and opportunity for next-gen marketers who use AI to deliver the personalization and experiences modern consumers expect; unlock previously unimaginable creative possibilities; and drive efficiency, revenue growth, profits, and societal impact that leadership demands.

We have entered the age of intelligent automation. AI is not going to replace you. Rather, it will replace specific tasks, and augment what you are capable of doing. Don’t wait for the marketing world to get smarter around you. Take the initiative now to understand, pilot, and scale AI. The opportunities are endless for marketers with the will and vision to transform their careers, and the industry.

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