MarketingProfs B2B Forum 2023

Demand Gen: Score, Plan, Convert

Workshop Day - October 4 - 9:00am to 3:30pm

Pass Type: All Access Pass

Session Type: Workshop

Session Topic: Demand Generation

Date: October 4, 2023
Time: 9:00am-3:30pm ET (hour lunch break)
Price: Included with an All-Access Pass

Convert your prospects with buyer psychology!

If your funnel isn’t converting like it should… if your content doesn’t leave them begging for more… then your marketing is missing some very specific neuroscience-based hooks.

These hooks attract prospects and trigger their buyer behavior. And when you combine them with marketing automation, you can stop doing random acts of content… and start doing targeted lead nurturing that guides your prospects through to purchase. Kenda Macdonald, founder of Automation Ninjas and author of Hack the Buyer Brain, will show you how to put it all together to convert your prospects with a lead generation strategy that works for you.

In this full-day workshop, you’ll learn:

  • What brain biases to target that trigger buyers to consume your content and buy from you
  • How to automate your marketing to give your prospects and customers what they want, when they want it
  • A step-by-step guide to lead scoring and lead scoring algorithms
  • How to plan out lead magnets so they cascade off one another
  • How to achieve more fulfillment after conversion

What’s included:

  • Five hours of in-person interaction with instructor Kenda Macdonald
  • Individual hands-on exercises, group activities, and peer discussion
  • On-demand e-learning to augment and reinforce what you learn in the classroom
  • A comprehensive workbook filled with in-class activities and most important takeaways
  • A chance to earn the MarketingProfs Demand Generation Marketer II credential

You should attend if you:

  • Have a demand generation program that isn’t converting as well as you’d like
  • Know demand gen basics and are ready to tackle more advanced automation, nurturing, and lead profiling
  • Want to learn how to use behavior intent to plan more effective content
  • Need more fulfillment after conversion
  • Learn through actionable instruction, hands-on exercises, and peer discussions

This is a LIVE, in-person workshop and will not be recorded or streamed.

Sorry, we do not provide workshop slides for this workshop as a handout; you can find the key takeaways and instructions in the workshop workbook.

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