MarketingProfs B2B Forum 2021

Digital Brand Activation Workshop

Marketers know there’s more to launching a brand than just “putting it out there.” You want a solid strategy, thoughtfully designed content, your social schedule planned out, and your team completely on board. Getting any one of these wrong can mean the difference between a successful activation… and crickets (womp, womp).

Influential branding expert Nick Westergaard is hosting our first MarketingProfs interactive workshop of 2022 where he’ll be covering these topics in detail with you live! (That means you’ll need a webcam and microphone — we know, we know… pretty standard stuff in 2022, but thought we’d mention anyway.) You’ll work with Nick and other marketers to map out your upcoming brand activation, and by the end of the session, you’ll feel confident you’ve got your bases covered.

And for the first time, MarketingProfs is offering you a Certificate of Completion for this Workshop. You’ll have 60 days to complete the workshop’s online quiz showing that you learned a thing or two (or three…). Once completed, you’ll get a verifiable, digital certificate—a great way to validate your ongoing marketing education.

Course Objectives: 

  • Understand why focusing on the fundamentals is key to building a digital strategy that punches above its weight
  • Learn how to create evergreen content that engages your audience (without reinventing the wheel)
  • Get three ways to amplify your organic marketing (so it doesn’t feel like marketing)
  • Learn how to craft your customer experience around your most important metrics

Who Should Attend:

  • Marketers who are planning to launch (or relaunch) a branded product or service in a crowded field
  • Social Media Managers who rely on advertising and organic posts to drive traffic and sales
  • Content creators who feel like they can’t produce enough content
  • Marketers who rely on metrics to get the most growth from their branding efforts

Why You Should Attend:

  • You’ll find out how to engage your marketing team and get them excited for your newest promotions
  • You will discover new technology and tips to market more with fewer resources
  • To get some handy new skills—and a Certificate of Completion—valuable ways to advance your career
  • You’ll receive an actionable workbook, a handy infographic  covering the workshop’s main points, and a digital quiz to bring it all home 
  • **This is a live event and will not be recorded for viewing at a later date—so you won’t want to miss it!**


Nick Westergaard

Nick Westergaard

Chief Strategist and Partner
Brand Driven Digital

Sponsors That Change the Game






Big Marker
MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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