Don’t Make Me Pull This Car Over: Ending the Marketing, Sales, and, Product Sibling Rivalry

In today’s fast-paced market, alignment across sales, marketing, and product teams is critical—but often elusive. Conflicting priorities, timelines, and a lack of customer centricity frequently create misalignment, leading to internal friction, missed opportunities, and stifled innovation.

Bryan Smith will explore best practices for reducing internal conflict and fostering collaboration by becoming more empathetic to your partners and putting the customer at the center. Through real-world examples and actionable frameworks, you’ll learn how to align strategic planning, product pipeline, and launch planning to transform internal bickering into a unified competitive advantage.

In this session, you’ll learn:

• How to become more empathetic and connected in working with your partners
• A strategic planning framework to align sales, marketing, and product teams through a customer-first approach
• Processes to better align marketing efforts, product launches, and product pipeline management so everyone is on board