Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Change Management
Humans have a bad track record with change, and marketing is a constantly changing field. When 80% of change efforts fail even in glacially slow industries, how can marketing teams stay current without exhausting staff? Recent research and literature in the field of change management offer many helpful ideas and frameworks.
Tom Swanson will focus on applying those ideas and frameworks to marketing teams, including how Heinz Marketing does it themselves and with their clients.
In this session, you’ll learn: