MarketingProfs B2B Forum 2023

Email Marketing Rules: Modernize Email and Build Relationships

Workshop Day - October 4 - 9:00am to 3:30pm

Pass Type: All Access Pass

Session Type: Workshop

Session Topic: Email Marketing

Date: October 4, 2023
Time: 9:00am-3:30pm ET (hour lunch break)
Price: Included with an All-Access Pass

Build buyer relationships with email marketing!

Email marketing gives you a direct line to your customers and prospects. And with digital privacy on the rise and tracking cookies on the decline, this powerful form of communication is more important than ever. But most marketers are stuck running outdated email marketing programs.

It’s time to get your email marketing back on track. During this interactive workshop, Email Marketing Rules author Chad S. White will dive into key areas of modern email marketing. You’ll discover the marketing myths preventing your progress and identify areas to improve your own email marketing outreach.

In this full-day workshop, you’ll learn:

  • The latest trends in subject line writing and email design
  • Which success metrics to focus on and how to avoid misusing metrics
  • How to increase your email deliverability and avoid problems
  • How to improve email personalization, segmentation, and automation
  • How to better coordinate and integrate email with other marketing channels
  • How to get more out of your ESP (or how to find a better one)

What’s included:

  • Five hours of in-person interaction with instructor Chad White
  • Individual hands-on exercises, group activities, and peer discussion
  • A comprehensive workbook filled with in-class activities and most important takeaways
  • A copy of the new 4th edition of Email Marketing Rules, volumes 1 and 2

You should attend if you:

  • Are a marketer with email subscribers who want to use B2B relationships to increase their CLV
  • Want to improve your email efficacy
  • Are metrics-oriented but want to know what to prioritize
  • Are worried about the sunsetting of third-party cookies
  • Are responsible for email deliverability and performance
  • Use email as a primary marketing channel
  • Learn through actionable instruction, hands-on exercises, and peer discussions

This is a LIVE, in-person workshop and will not be recorded or streamed.

Sorry, we do not provide workshop slides for this workshop as a handout; you can find the key takeaways and instructions in the workshop workbook.

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