MarketingProfs B2B Forum 2023

Embracing Customer Centricity: The New Rules of Marketing

October 6 - 12:40pm to 1:25pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type: Concurrent Session

Session Topic: Strategy and Planning


How can we use a customer-obsessed marketing framework to drive business growth? This session will focus on embracing a customer-centric philosophy using account-based marketing strategies, as well as fit and intent data, to drive revenue. We will explore why customer obsession is key to growing revenue faster, and why outdated customer insights inhibit business growth.

Dina Otero will provide actionable insights to help attendees infuse creativity and personalization into their marketing programs and achieve success in 2023.

In this session, you’ll learn:

  • How to use an account-based marketing approach to help you operationalize customer obsession and the best channels and strategies to invest in
  • How to create a customer-centric mindset across your org
  • How to deliver more personalized experiences

Dina Otero

Vice President, Demand Generation
Mission Cloud

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