MarketingProfs B2B Forum 2023

Everybody Writes Workshop

April 19 - 11:00am to 4:00pm

Pass Type:

Session Type: Workshop

Session Topic: Account Based Marketing (ABM), Branding, Content Marketing, Customer Experience, Demand Generation, Professional (and Personal) Development

Date: Tuesday, April 19

Time: 11:00am-4:00pm ET

Total Length: Approximately 4 hours of content + breaks = 5 hours

Where: Zoom

Price: $595 or $395 as add-on to B2B Forum pass (only 50 seats available)

Register here for this workshop or register for all three workshops here. Contact if you need assistance with your registration.

This live event will not be recorded for viewing at a later date—so you won’t want to miss it!


In our content-driven world, everybody writes! Especially marketers. Emails, blog posts, tweets, Facebook updates, and PowerPoint presentations all count as writing. But even the savviest of marketers and writers could use a hand every once in a while. After all, writing is a skill that only gets better with practice, persistence, and—most important of all—constant use. Join MarketingProfs for this workshop focused on audience-centric writing. Based on Ann Handley’s best-selling book Everybody Writes, we will share the fundamental shift in thinking that’s needed if you want your writing to inspire, educate, or help your audience.

In this live workshop, you’ll dive into hands-on exercises and lively discussions designed to make the material understandable, actionable… and (seriously) fun. You’ll also get companion materials to further deepen your understanding of how you can write your most effective content yet!

MarketingProfs’ workshops are live and interactive, so have your mic and camera ready.

New for 2022: Become a MarketingProfs Certified Marketing Writer! For the first time ever, we’re offering certification on key marketing disciplines. To earn this credential, simply attend the LIVE workshop, complete the companion e-learning materials, and pass the certification exam. Certification is currently only available to Everybody Writes attendees.

Workshop Objectives

  • Discover Ann’s 12-step Writing GPS to enhance the quality of your marketing writing
  • Develop “pathological empathy” and create content that resonates with your audience
  • Adopt a brand voice for your writing and learn how to adjust the tone for different contexts
  • Get 16 approaches you can use to organize your writing based on topic and audience
  • Write attention-getting headlines that stop the scroll

Who Should Attend

  • Marketers tasked with writing as part of their day-to-day responsibilities
  • Anyone seeking a creative and collaborative writing experience
  • Those interested in focusing their writing efforts to create more effective content
  • Marketers looking to write audience-centric content that helps, educates, and inspires, rather than hypes product benefits and features
  • Anyone who learns better by doing 

Why You Should Attend

  • You’ll write during the workshop and refine pieces you’re currently working on using tools from the workshop 
  • You’re looking for a proven process—the MarketingProfs approach to writing
  • You’re interested in networking with like-minded marketers facing the same challenges and struggles

This live event will not be recorded for viewing at a later date—so you won’t want to miss it!

Heather Robson

Heather Robson

UX Copywriter

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