MarketingProfs B2B Forum 2023

The Road to B2B Growth is NOT Paved in MQLs… It’s Built with Brand! Presented by BlueOcean

Day 2 - October 14 - 12:50pm to 1:35pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass

Session Type: Break

Session Topic:


As pressure on marketing ROI increases, the B2B marketing discipline has found itself in the vice grip of the MQL.  Marketers are overly focused on optimizing short-term goals, when in reality the key to long-term B2B growth is building a strong brand.  

When you focus on building a strong brand, you not only achieve needed MQLs and pipeline more efficiently, you’ll do it in a way that leads to long-term, sustainable growth.

In this session, learn:

  • How performance marketing has shifted focus away from the importance of brand
  • Why regaining an emotional connection with audiences is critical for B2B success
  • How data and AI powered “brand intelligence” can enable audience connection and drive long-term, durable growth
Grant McDougall

Grant McDougall

CEO and Co-Founder
BlueOcean

Sponsors That Change the Game

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Knak

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Agorapulse
BlueOcean
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Validity
Vidyard

Gold

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Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
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