MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

The Road to B2B Growth is NOT Paved in MQLs… It’s Built with Brand! Presented by BlueOcean

Day 2 - October 14 - 12:50 pm to 1:35 pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass, Spotlight Pass

As pressure on marketing ROI increases, the B2B marketing discipline has found itself in the vice grip of the MQL.  Marketers are overly focused on optimizing short-term goals, when in reality the key to long-term B2B growth is building a strong brand.  

When you focus on building a strong brand, you not only achieve needed MQLs and pipeline more efficiently, you’ll do it in a way that leads to long-term, sustainable growth.

In this session, learn:

  • How performance marketing has shifted focus away from the importance of brand
  • Why regaining an emotional connection with audiences is critical for B2B success
  • How data and AI powered “brand intelligence” can enable audience connection and drive long-term, durable growth

Speaker

Grant McDougall

Grant McDougall

CEO and Co-Founder
BlueOcean

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap
MarketingProfs B2B Forum

*IN-PERSON Terms and Conditions 

*IN-PERSON Health & Safety

*IN-PERSON & Online Code of Conduct

*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

To learn more about applying your learning to AMA certification or to claim your credits, click here.

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