As pressure on marketing ROI increases, the B2B marketing discipline has found itself in the vice grip of the MQL. Marketers are overly focused on optimizing short-term goals, when in reality the key to long-term B2B growth is building a strong brand.
When you focus on building a strong brand, you not only achieve needed MQLs and pipeline more efficiently, you’ll do it in a way that leads to long-term, sustainable growth.
In this session, learn:
- How performance marketing has shifted focus away from the importance of brand
- Why regaining an emotional connection with audiences is critical for B2B success
- How data and AI powered “brand intelligence” can enable audience connection and drive long-term, durable growth