MarketingProfs B2B Forum 2023

How to Publish a Year’s Worth of Content From One Research Study

Day 1 - October 13 - 4:15pm to 5:00pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type:

Session Topic: Content Marketing, Customer Experience, Sales Enablement


What if you could take one research project and turn it into an (almost) endless stream of content? All you need is the right mindset, story-worthy survey questions, and a plan.

In this fast-paced session, you’ll learn how to create one survey and repurpose that content throughout the year. You’ll leave with a solid plan on how to create a survey from the ground up and use your data and insights in multiple ways. The process is flexible enough that you can rely on the content formats and channels you are already using as well as experiment with new ideas, too!

You’ll learn:

  • 6 types of survey questions to ask that will fuel your editorial calendar
  • A straightforward yet customizable framework for publishing consistent content from your research
  • 50+ examples of how to repurpose your research
Michele Linn

Michele Linn

Co-Founder
Mantis Research

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