Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Content Marketing
Google has automated a LOT of paid search, but one of the last places they have not is on creative and landing pages. Marketers spend billions of dollars to drive their users to pages that quite simply don’t answer the customer’s questions.
Research shows many marketers are wasting a LOT of their customers’ time by missing out on the intent of the query, which is a major clue to solving their real problem at the landing page level. For instance, the keyword “Monday.com” has a very different intent than “Monday.com automations.” Marketers know this is happening but can’t find cost-efficient ways to build landing pages to address these issues.
Join Wil Reynolds, Founder and Vice President of Innovation at Seer Interactive to learn the three steps to building better landing pages.
In this session, you’ll learn: