Houston, We Have a Landing Page Problem—And ChatGPT Might Be the Solution

Google has automated a LOT of paid search, but one of the last places they have not is on creative and landing pages. Marketers spend billions of dollars to drive their users to pages that quite simply don’t answer the customer’s questions.

Research shows many marketers are wasting a LOT of their customers’ time by missing out on the intent of the query, which is a major clue to solving their real problem at the landing page level. For instance, the keyword “Monday.com” has a very different intent than “Monday.com automations.” Marketers know this is happening but can’t find cost-efficient ways to build landing pages to address these issues.

Join Wil Reynolds, Founder and Vice President of Innovation at Seer Interactive to learn the three steps to building better landing pages.

In this session, you’ll learn:

• Find: Is this happening to me? You’ll learn to answer this question and determine the value of fixing the problem.
• Fix: How do you fix it? Learn how combining your paid and organic data will fast-track you to making better landing page experiences.
• Scale: How do you get started? Discover some early approaches to using ChatGPT to get you started.