MarketingProfs B2B Forum 2023

How to Build a Successful GTM Marketing Plan

Workshop Day - October 4 - 9:00am to 3:30pm

Pass Type: All Access Pass

Session Type: Workshop

Session Topic: Go-To-Market Strategy


Date: October 4, 2023
Time: 9:00am-3:30pm ET (hour lunch break)
Price: Included with an All-Access Pass

You’ve been tasked to create a Go-To-Market Plan. Are you ready?

A solid GTM plan requires a number of tools and strategies. If you ever need to take a new product or service to market with an integrated marketing campaign, this workshop is for you. You’ll discover the key elements to build your plan, rally your team members, and achieve your campaign goals.

Join Pam to get the tactics, tools, and methods you need to create an integrated GTM plan and lead your team to success.

In this full-day workshop, you’ll learn:

  • The key elements to include in your GTM and marketing campaign plans
  • How to integrate the right GTM plan template and make it work for you
  • How to gather market information to pull the plan together
  • The best flow to your GTM presentations to get buy-in from your team and key stakeholders

What’s included:

  • Five hours of in-person interaction with instructor Pam Didner
  • Individual hands-on exercises, group activities, and peer discussion
  • On-demand e-learning to augment and reinforce what you learn in the classroom
  • A comprehensive workbook filled with in-class activities and most-important takeaways

You should attend if you:

  • Are in charge of a marketing team and integrated marketing campaigns
  • Like step-by-step guides and need tools to get your plan going
  • Want insight on how to best integrate a new GTM plan
  • Need to ask burning questions and get nuanced insight
  • Learn through actionable instruction, hands-on exercises, and peer discussions
  • Enjoy networking with other marketers and brainstorming new ideas

Hear more about this workshop from Pam!


This is a LIVE, in-person workshop and will not be recorded or streamed.

Sorry, we do not provide workshop slides for this workshop as a handout; you can find the key takeaways and instructions in the workshop workbook.

Pam Didner

Pam Didner

B2B Marketer, Speaker, Author, & Podcaster

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