MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

How To Create The Ultimate Ambassador Program to Build Brand Visibility, Presented by Agorapulse

Day 2 - October 14 - 12:50 pm to 1:35 pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass, Spotlight Pass

A staggering 90% of respondents to a recent marketing survey indicated that they believe influencer marketing to be effective. And yet, according to a CMO Council report, only 33% of C-level business leaders report having a formal strategy in place. In this session, you’ll learn from Agorapulse’s head of strategic partnerships how to identify and work with influencers, what influencer marketing even means, and how to structure an Ambassador Program that demonstrates ROI and has influencers asking to be a part of.

You’ll learn how to:

  • Effectively profile your data, identify reporting vulnerabilities, and pinpoint opportunity areas for your sales teams
  • Prioritize and capture the data points that matter to your business, and your campaigns
  • Manage and maintain your CRM to combat “data decay” and build healthy, effective lists and segments

Speaker

Mike Allton

Mike Allton

Head of Strategic Partnerships
Agorapulse

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap
MarketingProfs B2B Forum

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