Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass
Session Topic: Branding, Demand Generation
A staggering 90% of respondents to a recent marketing survey indicated that they believe influencer marketing to be effective. And yet, according to a CMO Council report, only 33% of C-level business leaders report having a formal strategy in place. In this session, you’ll learn from Agorapulse’s head of strategic partnerships how to identify and work with influencers, what influencer marketing even means, and how to structure an Ambassador Program that demonstrates ROI and has influencers asking to be a part of.
You’ll learn how to: