Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning
B2B marketers are losing resources and budgets in a challenging environment because they have difficulty demonstrating their ROI to management. This is especially true in B2B marketing over long purchase cycles. It’s hard to quantify the impact as part of the customer experience, website, or outreach. So, what can we do to showcase our ROI to management and sales teams?
Pam Didner, author of Global Content Marketing, Effective Sales Enablement, and The Modern AI Marketer will give you easy tips and tricks to measure and demonstrate marketing ROI in a way that makes sense to your executive teams.
In this session, you’ll learn: