Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning
As we sink into the realm of “do more with less” in B2B Marketing, the shiny sirens of generative AI are all around us. But the way to rise up is not artificial. It is a hybrid of humanity and technology that can effectively attract, engage, and influence prospects to become our customers.
But what does this android of a marketer look like, and how can it make us smarter, more meaningful, and collectively powerful? That’s exactly what B2B marketing pro Lee Odden of TopRank Marketing will share, showing how to apply the influence trifecta to your business.
In this session, you’ll learn: