How to Elevate B2B Marketing Results With the Influence Trifecta

As we sink into the realm of “do more with less” in B2B Marketing, the shiny sirens of generative AI are all around us. But the way to rise up is not artificial. It is a hybrid of humanity and technology that can effectively attract, engage, and influence prospects to become our customers.

But what does this android of a marketer look like, and how can it make us smarter, more meaningful, and collectively powerful? That’s exactly what B2B marketing pro Lee Odden of TopRank Marketing will share, showing how to apply the influence trifecta to your business.

In this session, you’ll learn:

• Intelligence: Elevate marketing effectiveness with content that is informed by data, assisted by technology, and perfected by human talent
• Relevance: Create trusted, best-answer content co-created and optimized for what buyers are looking for in- or out-market
• Connection: Invest in relationships with the most trusted voices in your industry—present and future, popular and under-represented—as the key to authentic, meaningful content experiences