MarketingProfs B2B Forum 2023

How to Overcome the Biggest B2B Buying Barriers

Day 1 - October 13 - 11:00am to 11:45am

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type:

Session Topic: Content Marketing, Customer Experience, Sales Enablement


B2B marketing and sales are difficult in the current environment. You believe in your product/service. You know it’s right for your target audience! But your prospects always have a reason for not engaging: They’re not in the market. They don’t know who you are. They already have a vendor.

You’ve heard all the excuses!

But there is a way to break through.

Join #mpb2b favorite, Nancy Harhut, for what’s sure to be an eye-opening session that will hep you improve your marketing… IMMEDIATELY.  Nancy will show you what to write (or say) to lower your customers’ defenses, obliterate objections, and sway things your way (it’s science!) so your messages are heard… and you’re able to close the deal. She’ll help you improve your marketing right away.

You’ll learn:

  • How to apply scientifically proven tactics that help overcome common buying barriers
  • How to make other companies’ customers consider YOU
  • Proven approaches you can use to book a meeting with a prospect

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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