MarketingProfs B2B Forum 2023

How to Power Your B2B Marketing With Generative AI

October 5 - 10:45am to 11:30am

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type: Concurrent Session

Session Topic: Artificial Intelligence


Artificial intelligence gives B2B marketers the power to dramatically enhance creativity and drive efficiency, but the technology also presents challenges that will impact every marketing team.

This session explores the potential and pitfalls of generative AI technologies. You’ll be inspired by the latest trends and breakthroughs in AI’s ability to produce text, images, video, audio, and more. And you’ll consider the AI laws and regulations that matter to B2B marketers.

In this session, you’ll learn:

  • Different ways generative policies can help guide your team’s use of AI tools
  • How to evolve your employee hiring and training programs to infuse AI into workflows
  • Tips to reimagine your technology stack and marketing strategies

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

Follow #MPB2B on Social

MarketingProfs B2B Forum

Keep Building Momentum

Join the MarketingProfs Newsletter for news, updates & more...

Sign Up
CONTACT: events@marketingprofs.com | (866) 557-9625