How to Power Your B2B Marketing With Generative AI

Artificial intelligence gives B2B marketers the power to dramatically enhance creativity and drive efficiency, but the technology also presents challenges that will impact every marketing team.

This session explores the potential and pitfalls of generative AI technologies. You’ll be inspired by the latest trends and breakthroughs in AI’s ability to produce text, images, video, audio, and more. And you’ll consider the AI laws and regulations that matter to B2B marketers.

In this session, you’ll learn:

• Different ways generative policies can help guide your team’s use of AI tools
• How to evolve your employee hiring and training programs to infuse AI into workflows
• Tips to reimagine your technology stack and marketing strategies