MarketingProfs B2B Forum 2023

Ignite Your B2B Email Marketing! New Tips, Tactics, and Trends You Need to Know Now

Day 2 - October 14 - 10:40am to 11:25am

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type:

Session Topic: Customer Experience, Demand Generation


Email is still one of the number one tactics in marketing. But that doesn’t mean it’s set-it and forget-it. In fact, it’s constantly evolving. And what drove excellent response six months ago, might not work today.

Join Jay for this fast-paced session where you’ll get essential test ideas to fuel your email marketing programs today: How often to send, subject line trends, pitfalls to avoid, and so much more!

You’ll walk away with techniques that are simple to implement but will make your email campaigns standout and drive increased response rates!

You’ll learn:

  • 5 test ideas you can try immediately

  • Emerging tactics from the last three months

  • Email pitfalls that are holding you back from HUGE performance

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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