Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning
Every B2B organization says it values creativity and innovative thinking, but few have consciously considered the conditions that allow creativity to thrive. As a result, we have far too many content teams who are told to be creative, but must operate in company cultures that aren’t conducive to creativity, or are even unknowingly hostile toward it!
To ensure your content team is operating at maximum innovation, discover what makes creative thinking possible within organizations and how to increase your organization’s capacity for creativity, with changes both large and small.
In this session, you’ll learn how to:
