MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Integration 101: Technology and the Customer Journey

Day 1 - October 13 - 3:00 pm to 3:45 pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Many companies create customer journeys based on personas, industry segments, or their marketing outreach process. These are a great place to start.

But in this age of technology, why are we ignoring technology requirements and content needs?

Stop. #Technologynofuss

You’ll learn:

  • How to easily align technology to both “As Is” and “To Be” customer journeys
  • To work with different team members to understand technology needs
  • How to create both a technology-centric and effective customer journey

Speaker

Pam Didner

Pam Didner

B2B and Tech Marketing Consultant, Author, Speaker

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap
MarketingProfs B2B Forum

*IN-PERSON Terms and Conditions 

*IN-PERSON Health & Safety

*IN-PERSON & Online Code of Conduct

*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

To learn more about applying your learning to AMA certification or to claim your credits, click here.

Keep Building Momentum

Join the MarketingProfs Newsletter for news, updates & more...

Sign Up
CONTACT: events@marketingprofs.com | (866) 557-9625