Integration 101: Technology and the Customer Journey
Day 1 - October 13 - 3:00 pm to 3:45 pm
Pass Type:
All Access Pass, Conference Only Pass, Livestream Pass
Many companies create customer journeys based on personas, industry segments, or their marketing outreach process. These are a great place to start.
But in this age of technology, why are we ignoring technology requirements and content needs?
Stop. #Technologynofuss
You’ll learn:
- How to easily align technology to both “As Is” and “To Be” customer journeys
- To work with different team members to understand technology needs
- How to create both a technology-centric and effective customer journey
Speaker