MarketingProfs B2B Forum 2023

Integration 101: Technology and the Customer Journey

Day 1 - October 13 - 3:00pm to 3:45pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type:

Session Topic: Customer Experience, Demand Generation, Sales Enablement


Many companies create customer journeys based on personas, industry segments, or their marketing outreach process. These are a great place to start.

But in this age of technology, why are we ignoring technology requirements and content needs?

Stop. #Technologynofuss

You’ll learn:

  • How to easily align technology to both “As Is” and “To Be” customer journeys
  • To work with different team members to understand technology needs
  • How to create both a technology-centric and effective customer journey

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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