Integration 101: Technology and the Customer Journey

Many companies create customer journeys based on personas, industry segments, or their marketing outreach process. These are a great place to start.

But in this age of technology, why are we ignoring technology requirements and content needs?

Stop. #Technologynofuss

You’ll learn:

• How to easily align technology to both “As Is” and “To Be” customer journeys
• To work with different team members to understand technology needs
• How to create both a technology-centric and effective customer journey