Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning
Is digital transformation dead? Considering global spend on digital transformation is expected to hit $6.8 trillion this year, it seems that digital transformation is alive and kicking. However, transformation isn’t enough. It’s time for organizations to rethink what transformation means and focus on digital evolution instead. If we say we are transforming, that implies there’s an end. Will the brands that are transforming today be done once the project wraps?
Join Jill Roberson to discuss how organizations can keep transformation momentum going by focusing on a digital evolution—a process of ongoing and operationalized change related to all parts of business, but specifically marketing and customer experience.
In this session, you’ll learn: