Is Digital Transformation Dead? How to Jump-Start Your Digital Evolution

Is digital transformation dead? Considering global spend on digital transformation is expected to hit $6.8 trillion this year, it seems that digital transformation is alive and kicking. However, transformation isn’t enough. It’s time for organizations to rethink what transformation means and focus on digital evolution instead. If we say we are transforming, that implies there’s an end. Will the brands that are transforming today be done once the project wraps?

Join Jill Roberson to discuss how organizations can keep transformation momentum going by focusing on a digital evolution—a process of ongoing and operationalized change related to all parts of business, but specifically marketing and customer experience.

In this session, you’ll learn:

• How to evolve from transformation to ongoing evolution
• The role of data-driven insights in digital evolution
• The importance of agile marketing and agile content creation to support digital evolution (and how to establish an agile process)