MarketingProfs B2B Forum 2023

Lead From Behind: Ways to Lead When You’re Not in Charge

October 6 - 8:30am to 9:15am

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type: Concurrent Session

Session Topic: Leadership


As a marketing professional, sometimes it feels as if it’s hard to get your voice heard when you’re not in a leadership position. How do you get those in positions above you or colleagues in different departments to understand the challenges of your role or the project you’re undertaking?

If there is a tough work challenge, you may feel as though you have the answers and can help solve the problem, but no one is listening. Join Moni Oloyede to learn how to take charge when you are not the leader.

In this session, you’ll learn:

  • The five steps you can take to lead others and influence people
  • How to position yourself to be heard when you’re not in a formal leadership position
  • How to grow your communication and relationship-building skills for effective leadership abilities and for your own personal career development

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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