MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Lead Generation Best Practices (Learned From 500+ Website Redesigns)

Day 2 - October 14 - 9:25 am to 10:10 am

Pass Type: All Access Pass, Conference Only Pass, Live Stream Pass

Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay?

The answer depends on a lot of little things: some obvious… some not.

Join us for this fast-paced session to get a break-down of the the best practices for B2B lead generation websites, based on HUNDREDS! of website projects.

You’ll learn:

  • The key elements of high-performing service pages

  • What features are common to blog templates but probably shouldn’t be

  • The three elements that determine if visitors will sign up for your emails

From social proof to CTAs, videos to chatbots, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.


Andy Crestodina

Co-Founder and CMO
Orbit Media

Sponsors That Change the Game







Media Partners

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*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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