Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type:
Session Topic: Content Marketing, Customer Experience, Demand Generation
Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay?
The answer depends on a lot of little things: some obvious… some not.
Join us for this fast-paced session to get a break-down of the the best practices for B2B lead generation websites, based on HUNDREDS! of website projects.
You’ll learn:
The key elements of high-performing service pages
What features are common to blog templates but probably shouldn’t be
The three elements that determine if visitors will sign up for your emails
From social proof to CTAs, videos to chatbots, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.
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