MarketingProfs B2B Forum 2023

[Roll up Your Sleeves] LinkedIn Ads: Double Your Performance by Avoiding These Costly Pitfalls

Day 1 - October 13 - 11:55am to 12:40pm

Pass Type: All Access Pass, Conference Only Pass

Session Type: Roll Up Your Sleeves

Session Topic: Content Marketing, Demand Generation


LinkedIn Ads are a B2B marketer’s biggest opportunity. But due to the high costs and the difficulty of the platform, they are naturally high-risk. So how do you capitalize on the potential and make LinkedIn Ads work for you?

Join LinkedIn Ads legend, AJ Wilcox, as he walks you through the ideal setup of new campaigns to avoid costly pitfalls. Plus, come prepared to dive into your own account and make adjustments to your campaigns. You’ll roll up your sleeves and do live optimization, real-time—on your own, current B2B campaigns.

You’ll learn:

  • How to get the lowest pricing possible from LinkedIn
  • Targeting tricks to boost your lead quality
  • Our template to create ads that get 3X the average performance

Roll Up Your Sleeves sessions give you a hyper-focused, deep dive into a specific task. You’ll walk away with a step-by-step action plan—making you instantly more capable when you get back to your office. Come prepared to participate and to get it done! (Note: Actually rolling up your sleeves is optional.)

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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