MarketingProfs B2B Forum 2023

Luncheon Keynote— Understanding Web3 Through a Marketing Lens: How to Evaluate Whether Web3 Adds Value to Your Business

Day 2 - October 14 - 12:00pm to 12:40pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type: Keynote

Session Topic: Customer Experience, Demand Generation, Strategy and Planning


A special conversation featuring Tony Pham, Vice President of Marketing at SuperLayer with MarketingProfs podcast hostest-with-the-mostest, George B. Thomas.

We are at the frontier of Web3 – a new iteration of the Internet based on decentralized, blockchain technology. You’ve heard of blockchain – and also cryptocurrencies, social tokens, the Metaverse, DAOs (Distributed Autonomous Organizations), and NFTs.

But still you have questions: What is Web3, exactly? What’s beyond the buzzwords? And how can Marketing not get left behind? How can we take advantage of these technologies and strategies?

Tony Pham has been at the forefront of this new frontier. And as a marketer himself, he is passionate about understanding what it means for all of us.

Here at MarketingProfs, he’ll share what he’s learned: Showing you how established organizations and companies like yours can use new Web3 technologies and tactics to their advantage.

Get behind the buzzwords and learn:

  • What Web3 really is, and what it means for your organization
  • How cryptocurrencies is the new type of currency (financial, social, and otherwise); NFTs are the new promising assets; and DAOs are the new organizational models
  • How Marketing can seize the opportunity at hand
  • How to get your company Web3 ready, internally: which roles and departments need to be activated and empowered.
  • What the costs, risks, and rewards are for your marketing strategy

This session will help you prepare for the future of business and marketing. Join us for an entertaining and educational expert session!

 

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