Revenue Marketing Metrics: The Only Framework You Will Ever Need for Planning, Forecasting, and Tracking

Do you have numbers everywhere? Excel files that seem to proliferate like Tribbles or Gremlins? And when there is a big meeting, do you and your other team members scramble to gather all the right metrics to support the presentation?

Wouldn’t it be great to have an always available system for gathering all these numbers that was easy-to-use and didn’t require any fancy reporting tools?

In this session, we’ll show you the critical elements for a complete marketing analytics framework using your CRM, MAP, and shareable spreadsheets. Then we will review examples of how real B2B companies use it to manage marketing data and provide every metric their CMO needs, anytime they need it!

You will learn:

•  The key components of a marketing analytics reporting system
• How to leverage this reporting system to track actual performance against goals and forecasts
• How to automate the creation of executive quality graphs and charts