Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Topic: Metrics and Measurement
Do you have numbers everywhere? Excel files that seem to proliferate like Tribbles or Gremlins? And when there is a big meeting, do you and your other team members scramble to gather all the right metrics to support the presentation?
Wouldn’t it be great to have an always available system for gathering all these numbers that was easy-to-use and didn’t require any fancy reporting tools?
In this session, we’ll show you the critical elements for a complete marketing analytics framework using your CRM, MAP, and shareable spreadsheets. Then we will review examples of how real B2B companies use it to manage marketing data and provide every metric their CMO needs, anytime they need it!
You will learn: