MarketingProfs B2B Forum 2023

Making Marketing More Personal, Not Personalized, Presented by Printfection

Day 1 - October 13 - 2:05pm to 2:50pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass

Session Type: Break, Roll Up Your Sleeves

Session Topic: Branding, Content Marketing, Customer Experience


It’s been a wild couple of years riding the in-person to virtual to in-person rollercoaster.

Your customers and prospects are real humans going through the same wild ride, and they are craving connection!

Now more than ever, B2B marketers need to design a strategy to connect meaningfully with humans behind the screens. Join this session to learn from a professional services marketing department (of one!) about using branded gifting and community building to do just that!

You’ll learn how to:

  • Create moments that matter around a company anniversary
  • Foster retention of employees at a 100% remote company
  • Collect useful survey data to fuel helpful, valuable content marketing
  • Celebrate community at conferences both in-person and virtually

Cathy Colliver

Marketing Director
Test Double

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

Follow #MPB2B on Social

MarketingProfs B2B Forum

Keep Building Momentum

Join the MarketingProfs Newsletter for news, updates & more...

Sign Up
CONTACT: events@marketingprofs.com | (866) 557-9625