As marketers, we’re used to trying new things. But the global pandemic has thrown even the best of us into a whirlwind. The physical events we carefully selected haven’t fully returned, direct mail programs we designed often had nowhere to go, and the messaging we crafted had to be delivered in an entirely new context.
At the same time, buying processes were disrupted and the sales team was desperate for some help. What’s a marketer to do?
In this session, we will explore the fundamental shifts in marketing that sustained even as we move beyond the pandemic.