MarketingProfs B2B Forum 2023

Marketing Strategy: Benefits, Relationships, Competitors

Workshop Day - October 4 - 9:00am to 3:30pm

Pass Type: All Access Pass

Session Type: Workshop

Session Topic: Strategy and Planning


Date: October 4, 2023
Time: 9:00am-3:30pm ET (hour lunch break)
Price: Included with an All-Access Pass

Strategy is the foundation of your plans, campaigns, and efforts—be confident in your decisions!

Discover what market you’re truly in and how to use your brand’s benefits to shape your strategy. Uncover business-essential relationships to pursue and learn how to nurture them. And get practical tools to analyze competitors (and yourself) when changes occur in the market.

Join MarketingProfs CEO Allen Weiss to delve into these elements of marketing strategy—the very foundations of your marketing and positioning success!

In this full-day workshop, you’ll learn:

  • How to define your market
  • Why benefits are the way to customer delight and strategy success
  • How to fortify your position in the market against competitive threats
  • What you can do to nurture appropriate relationships with customers and suppliers
  • A 4-step approach to practical competitor analysis

What’s included:

  • Five hours of in-person interaction with MarketingProfs CEO Allen Weiss
  • Individual hands-on exercises, group activities, and peer discussion
  • On-demand e-learning to augment and reinforce what you learn in the classroom
  • A comprehensive workbook filled with in-class activities and most important takeaways

You should attend if you:

  • Are an experienced marketing leader charged with overseeing strategy
  • Want to target the highest-revenue segment of your market
  • Are ready to focus on marketing strategy informed by insights about benefits and your competitors—not tactical planning and execution
  • Love strategy and big picture discussions
  • Learn through actionable instruction, hands-on exercises, and peer discussions

This is a LIVE, in-person workshop and will not be recorded or streamed.

Sorry, we do not provide workshop slides for this workshop as a handout; you can find the key takeaways and instructions in the workshop workbook.

Sponsors That Change the Game

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Knak

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Printfection
Uptempo
Validity
Vidyard

Gold

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Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
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