Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Strategy and Planning
Date: October 12
Time: 9:00am-4:00pm ET (hour lunch break)
Price: Included with an All-Access pass or or register for just this workshop (does not include access to the regular conference)
Trends can be hot – but they aren’t a foundation for long-term success! Rather than chase the next new thing, you can learn to understand your business landscape and create a sustainable strategy that establishes your edge over the competition.
MarketingProfs’ Marketing Strategy and Planning workshop is designed to help you better understand the market you’re in so that you can address competitive threats head-on. In the morning, you’ll focus on strategy and learn how to define your market, position your product or service, and boost your revenue by establishing your differential advantage. Then, in the afternoon, you’ll learn how to create a marketing plan that puts that strategy into action and delivers on your business objectives.
In this full-day workshop, you’ll learn: