MarketingProfs B2B Forum 2021

Marketing Strategy

Date: October 28
Time: 11:00am-4:00pm ET
Total Length: Approximately 4 hours of content + breaks = 5 hours
Where: Zoom
Price: $395 or $300 as an add-on to B2B Forum pass (only 50 seats available).

Register here or if you’ve already registered for the conference, contact to add a workshop(s) to your registration.


Shiny objects are great, but they usually don’t make a great foundation for long-term success. And in the end, you’re be left disappointed in the results. Rather than chasing the next new thing, you need to understand your business landscape and create a strategy that lasts—not one that relies on trendy tactics, but one that establishes your edge over your competition.

MarketingProfs’ Marketing Strategy workshop is designed to help you better understand the market you’re in so that you can address competitive threats head-on. Through hands-on activities and live interaction with your instructor, you’ll learn how to powerfully and actionably define your market, plan for meaningful engagement with partners and customers, and boost your product or service revenue by defining your differential advantage.

You’ll learn:

  • Define a market by its benefit to customers—and understand what benefits define your market
  • Identify and tackle competitive threats
  • Conduct a differential advantage analysis
  • Say goodbye to shiny objects and hello to a strategic competitive advantage

What’s Included

  • 4 hour live, interactive workshop
  • Downloadable PDF workbook
  • Related supplemental online coursework available prior to and for up to 60 days after workshop
  • MarketingProfs Certification upon completion of workshop and supplemental coursework


Allen Weiss

Founder and CEO

Sponsors That Change the Game




Page One Power





Media Partners

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MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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