Workshop—Marketing Strategy and Planning for the Future

Date: October 12
Time: 9:00am-4:00pm ET (hour lunch break)
Price: Included with an All-Access pass or or register for just this workshop (does not include access to the regular conference)

Overview

Trends can be hot – but they aren’t a foundation for long-term success! Rather than chase the next new thing, you can learn to understand your business landscape and create a sustainable strategy that establishes your edge over the competition. 

MarketingProfs’ Marketing Strategy and Planning workshop is designed to help you better understand the market you’re in so that you can address competitive threats head-on. In the morning, you’ll focus on strategy and learn how to define your market, position your product or service, and boost your revenue by establishing your differential advantage. Then, in the afternoon, you’ll learn how to create a marketing plan that puts that strategy into action and delivers on your business objectives.

In this full-day workshop, you’ll learn:

• To understand your market and how competitors enter
• About market evolution and how to adapt your strategy over time
• A 4-step approach to competitor analysis
• How to fortify your position in the market
• How to identify and nurture the appropriate relationship with partners
• How to identify marketing KPIs and pinpoint factors that will drive greater collaboration across the company and sales counterparts
• To align your Marketing Strategy with your Marketing Plan

What’s Included:

• Six hours of in-person instructor interaction, hands-on exercises, and peer collaboration
• Companion e-learning designed to augment and reinforce what you learn in the classroom
• A comprehensive workbook filled with in-class activities and important learnings
• A quick-reference job aid, so key takeaways are at the ready