MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Workshop—Marketing Strategy and Planning for the Future

Workshop Day - October 12 - 9:00 am to 4:00 pm

Pass Type: All Access Pass

Date: October 12
Time: 9:00am-4:00pm ET (hour lunch break)
Price: Included with an All-Access pass or or register for just this workshop (does not include access to the regular conference)


Trends can be hot – but they aren’t a foundation for long-term success! Rather than chase the next new thing, you can learn to understand your business landscape and create a sustainable strategy that establishes your edge over the competition. 

MarketingProfs’ Marketing Strategy and Planning workshop is designed to help you better understand the market you’re in so that you can address competitive threats head-on. In the morning, you’ll focus on strategy and learn how to define your market, position your product or service, and boost your revenue by establishing your differential advantage. Then, in the afternoon, you’ll learn how to create a marketing plan that puts that strategy into action and delivers on your business objectives.

In this full-day workshop, you’ll learn:

  • To understand your market and how competitors enter
  • About market evolution and how to adapt your strategy over time
  • A 4-step approach to competitor analysis
  • How to fortify your position in the market
  • How to identify and nurture the appropriate relationship with partners
  • How to identify marketing KPIs and pinpoint factors that will drive greater collaboration across the company and sales counterparts
  • To align your Marketing Strategy with your Marketing Plan

What’s Included:

  • Six hours of in-person instructor interaction, hands-on exercises, and peer collaboration
  • Companion e-learning designed to augment and reinforce what you learn in the classroom
  • A comprehensive workbook filled with in-class activities and important learnings
  • A quick-reference job aid, so key takeaways are at the ready


Allen Weiss

Founder and CEO

Andrew Moravick

Andrew Moravick

Senior Marketing Manager

Sponsors That Change the Game








American Marketing Association
Rep Cap
MarketingProfs B2B Forum

*IN-PERSON Terms and Conditions 

*IN-PERSON Health & Safety

*IN-PERSON & Online Code of Conduct

*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

To learn more about applying your learning to AMA certification or to claim your credits, click here.

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