MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

The Urge to Act: How Masterful Marketers Mold Their Stories to Resonate Deeper and Earn Passionate Superfans

Day 2 - October 14 - 10:40 am to 11:25 am

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

“Storytelling” has become a buzzword in marketing, which feels impossible, like chefs making “cooking” a buzzword. Isn’t it just supposed to be the job? The skill we practice? The thing we’re good at doing?

The thing is, there’s a difference between telling good stories and being an effective storyteller. Understanding that difference can help us create more original work that stands out, grows the audience, and the trust and love of people who subscribe, buy, and share.

In this eye-opening, inspiring talk, author and showrunner Jay Acunzo will take you inside the process of how the world’s best storytellers tweak their delivery in specific ways to resonate deeper and inspire audience action.

Reach is fine, but today’s premium skill is the ability to resonate. Can you connect so deeply, you spark action? Without action, you don’t see results.

You’ll learn:

  • How to turn yourself (the individual marketer) into a masterful storyteller
  • How to connect with any audience and teach anything — using one story
  • A powerful exercise to elevate your impact without adding more resources

Speaker

Jay Acunzo

Jay Acunzo

Creator & Host
Unthinkable

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap
MarketingProfs B2B Forum

*IN-PERSON Terms and Conditions 

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*IN-PERSON & Online Code of Conduct

*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

To learn more about applying your learning to AMA certification or to claim your credits, click here.

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