“Storytelling” has become a buzzword in marketing, which feels impossible, like chefs making “cooking” a buzzword. Isn’t it just supposed to be the job? The skill we practice? The thing we’re good at doing?
The thing is, there’s a difference between telling good stories and being an effective storyteller. Understanding that difference can help us create more original work that stands out, grows the audience, and the trust and love of people who subscribe, buy, and share.
In this eye-opening, inspiring talk, author and showrunner Jay Acunzo will take you inside the process of how the world’s best storytellers tweak their delivery in specific ways to resonate deeper and inspire audience action.
Reach is fine, but today’s premium skill is the ability to resonate. Can you connect so deeply, you spark action? Without action, you don’t see results.