Too many companies approach the buying journey as a selfish affair – putting up forms, following up relentlessly, pitching product too fast – the list goes on and on.
Today’s most successful companies think outward first, defining and prioritizing the prospect experience. And the more complex your buyer and buying journey, the more vital this approach is to predictable success!
In this jam-packed session you’ll hear best practices, get proven frameworks, and see specific examples of success from B2B sales and marketing programs.
Proven frameworks for documenting the ideal prospect experience
The processes and playbooks needed to create a seamless prospect experience
The best AND worst practices from the field, via real-world examples