MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Mastering the Prospect Experience: Increasing Loyalty and Conversion Throughout the Buying Journey

Day 2 - October 14 - 9:25 am to 10:10 am

Pass Type: All Access Pass, Conference Only Pass, Live Stream Pass

Too many companies approach the buying journey as a selfish affair – putting up forms, following up relentlessly, pitching product too fast – the list goes on and on.

Today’s most successful companies think outward first, defining and prioritizing the prospect experience. And the more complex your buyer and buying journey, the more vital this approach is to predictable success!

In this jam-packed session you’ll hear best practices, get proven frameworks, and see specific examples of success from B2B sales and marketing programs.

You’ll learn:

  • Proven frameworks for documenting the ideal prospect experience

  • The processes and playbooks needed to create a seamless prospect experience

  • The best AND worst practices from the field, via real-world examples


Matt Heinz

Matt Heinz

President and Founder
Heinz Marketing

Sponsors That Change the Game







Media Partners

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*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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