MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Mastering the Prospect Experience: Increasing Loyalty and Conversion Throughout the Buying Journey

Day 2 - October 14 - 9:25 am to 10:10 am

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Too many companies approach the buying journey as a selfish affair – putting up forms, following up relentlessly, pitching product too fast – the list goes on and on.

Today’s most successful companies think outward first, defining and prioritizing the prospect experience. And the more complex your buyer and buying journey, the more vital this approach is to predictable success!

In this jam-packed session you’ll hear best practices, get proven frameworks, and see specific examples of success from B2B sales and marketing programs.

You’ll learn:

  • Proven frameworks for documenting the ideal prospect experience

  • The processes and playbooks needed to create a seamless prospect experience

  • The best AND worst practices from the field, via real-world examples

Speaker

Matt Heinz

Matt Heinz

President and Founder
Heinz Marketing

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap
MarketingProfs B2B Forum

*2023 IN-PERSON Terms, Conditions, and Cancellation Policy 

*2023 IN-PERSON 2023 Health & Safety

*2023 IN-PERSON & Online Code of Conduct

 

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