MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Morning Keynote: 5 Ways to Make Your Digital Experiences Accessible NOW

Day 2 - April 7 - 11:00 am to 11:45 am

Pass Type:

No digital marketer means to exclude members of their target audience. And while inclusivity is top-of-mind for many B2B brands—users with mobility, visual, auditory, cognitive, and other disabilities (1 in 4 US adults) are often overlooked. Unfortunately, this not only excludes potential customers, it also exposes companies to legal and financial risks. In this session, you’ll discover ways your brand can be more inclusive of all audiences across your marketing efforts. Plus, you’ll hear from a marketer who’s been blind since birth and experts who’ve helped organizations make their digital experiences accessible for everyone.

You’ll learn:

  • How users with disabilities navigate the digital world
  • Digital inclusion best practices and how they benefit your brand and customers
  • Quick ways to make websites, social media content, and videos more accessible to all

Speakers

Katie Martell

Katie Martell

Creator
Woke-Washed

JoAnn Becker

JoAnn Becker

Assistive Tech Training and Testing Specialist
Perkins School for the Blind

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap
MarketingProfs B2B Forum

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