No digital marketer means to exclude members of their target audience. And while inclusivity is top-of-mind for many B2B brands—users with mobility, visual, auditory, cognitive, and other disabilities (1 in 4 US adults) are often overlooked. Unfortunately, this not only excludes potential customers, it also exposes companies to legal and financial risks. In this session, you’ll discover ways your brand can be more inclusive of all audiences across your marketing efforts. Plus, you’ll hear from a marketer who’s been blind since birth and experts who’ve helped organizations make their digital experiences accessible for everyone.
You’ll learn:
- How users with disabilities navigate the digital world
- Digital inclusion best practices and how they benefit your brand and customers
- Quick ways to make websites, social media content, and videos more accessible to all
