Movin’ On Ops: Improving Content Processes for a More Efficient Team

Most marketers spend lots of time optimizing their content, but nowhere near enough time optimizing the processes that make that content possible. Streamlined content operations can help improve content quality, increase productivity, boost team morale and collaboration, and ultimately make content a more cost-efficient tool in your brand’s tool belt.

This actionable session will provide guidance on establishing more efficient content team structure, process, and content workflow.

In this session, you’ll learn:

• How to understand the role of process in content outcomes
• Several common workflow bottlenecks and how to avoid them
• How to identify gaps in team documentation and feel prepared to fill them