Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Content Marketing
Most marketers spend lots of time optimizing their content, but nowhere near enough time optimizing the processes that make that content possible. Streamlined content operations can help improve content quality, increase productivity, boost team morale and collaboration, and ultimately make content a more cost-efficient tool in your brand’s tool belt.
This actionable session will provide guidance on establishing more efficient content team structure, process, and content workflow.
In this session, you’ll learn: