Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Email Marketing
It’s 2023, and we’re still debating best practices for email marketing. Whether it’s subject line length, image or text-based creative, how to measure the impact of email, or email authentication, we continue to have conversations—and often conflict—about how to show up in the inbox in a timely, targeted, and relevant way.
Join Michael Barber as he navigates what is and isn’t working for your customers’ inboxes. Learn the correct visual hierarchies, design elements, and accessibility best practices to ensure your emails engage subscribers. And find recommendations for the most relevant and essential email automation campaigns, better define personalization options for all brands, and the tools required to deliver relevant email campaigns.
In this session, you’ll learn: