MarketingProfs B2B Forum 2023

Navigating the Labyrinth: Three Steps That Lead Every GTM Strategy and Buyer to Great Content

October 6 - 1:35pm to 2:20pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type: Concurrent Session

Session Topic: Content Marketing


In today’s digital landscape, the path from a brand to a buyer is no longer a straight line, but a labyrinth. For demand and content marketers navigating this complex journey, creating content that resonates with your target audience is a key challenge.

Join Randy Frisch to dissect this challenge into three manageable steps. Attendees will leave with actionable insights that can be immediately implemented to create more targeted, effective, and engaging content strategies. By mastering these three steps, marketers can remove the guesswork from your Go-To-Market (GTM) strategies, thereby fostering a greater level of trust with your buyers and expediting the sales cycle.

In this session, you’ll learn how to:

  • Use data to accurately identify your target audience
  • Select the right channels to attract buyers when they’re most receptive
  • Craft an engaging content experience that fosters trust and encourages a quicker sales cycle

Randy Frisch

B-Rand Marketing, Co-Founder Uberflip
B-Rand Marketing

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