Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Content Marketing
In today’s digital landscape, the path from a brand to a buyer is no longer a straight line, but a labyrinth. For demand and content marketers navigating this complex journey, creating content that resonates with your target audience is a key challenge.
Join Randy Frisch to dissect this challenge into three manageable steps. Attendees will leave with actionable insights that can be immediately implemented to create more targeted, effective, and engaging content strategies. By mastering these three steps, marketers can remove the guesswork from your Go-To-Market (GTM) strategies, thereby fostering a greater level of trust with your buyers and expediting the sales cycle.
In this session, you’ll learn how to: