Navigating the Labyrinth: Three Steps That Lead Every GTM Strategy and Buyer to Great Content

In today’s digital landscape, the path from a brand to a buyer is no longer a straight line, but a labyrinth. For demand and content marketers navigating this complex journey, creating content that resonates with your target audience is a key challenge.

Join Randy Frisch to dissect this challenge into three manageable steps. Attendees will leave with actionable insights that can be immediately implemented to create more targeted, effective, and engaging content strategies. By mastering these three steps, marketers can remove the guesswork from your Go-To-Market (GTM) strategies, thereby fostering a greater level of trust with your buyers and expediting the sales cycle.

In this session, you’ll learn how to:

• Use data to accurately identify your target audience
• Select the right channels to attract buyers when they’re most receptive
• Craft an engaging content experience that fosters trust and encourages a quicker sales cycle