Next Gen ABM: The Playbook to Launch a Successful ABX Program

Every marketer knows that the key to any successful ABX program is getting sales onboard.

In this session, Dina will share her story and insights on how to launch an ABX program from the ground up and scale so you become a strategic partner for your sales organization. And one that they love.

You’ll learn:

• How to enable your sales team with account intelligence so they see positive results quickly (and make them miss you when you’re not in the room)
• How to modularize your content for personalization at scale
• The steps to shift from account-based MARKETING to account-based EVERYTHING

Speaker

Dina Otero

Head of Demand Generation and Growth
Aprimo