Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass
Session Type: Keynote
Session Topic: Metrics and Measurement
Every marketing campaign is driven by data, but how can we marshal the complex facts and figures of raw data into messaging that is compelling, relatable, and persuasive?
To data journalist Mona Chalabi, data is a language like any other, and translating it effectively requires attention to both clarity and beauty. As the Guardian’s data editor and a frequent contributor to The New York Times, New York Magazine, and elsewhere, Chalabi has garnered a devout international following for her powerful, attention-grabbing data visualizations.
In “Taking the Numb Out of Numbers,” Mona will walk you through her drafting process, revealing how she transforms abstract data sets into meaningful stories through simple language, beautiful images, and a decent dose of humor.