Pitch Perfect: How to Translate Your Positioning Into a Sales Pitch That Wins Deals

Do your sales meetings leave customers excited or confused? Do your sales reps focus on features or compelling reasons to buy?

Join April Dunford to get a step-by-step framework for building a sales pitch that is differentiating, compelling, and most importantly, gets you business. This talk will show before-and-after examples from Help Scout, Postman, and LevelJump.

In this session, you’ll learn:

• To determine your company’s unique market insight and translate it into a simple starting point for your sales team
• Ways to enable your sales reps to help guide customers through their choices so they can confidently make a decision
• How to build a sales pitch that is centered on your true differentiated value in a way that even your most junior sales reps can pitch