Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Demand Generation
Do highly educated people prefer academic language? Is jargon the shared vocabulary of specialists? Most would say yes, but this session will show that plain language gives you a competitive advantage when communicating with busy professionals.
Drawing from fresh 2023 research on buying behaviors in healthcare, Ahava will demonstrate how plain language at the top of the marketing funnel can open the door to new sales conversations in any industry dominated by insider language.
In this session, you’ll learn: